We have all had our fair share of junk and spam emails that avoid the junk folder and land in our inbox. There are ways you can spot these, but they are getting better at looking official. This blog looks at the importance of using official email addresses and signatures for your business.
Spam Emails
Sometimes, spam emails are glaringly obvious and hopefully, by now, we all know not to click on any links or reply to them. Simply report them as junk. It is always best to look at the email address from which the message came. If there are lots of random worlds and numbers at a Yahoo registered account, it will hardly be from Amazon or HMRC, like it claims. Unfortunately, many people fall victim to cyber scams, with some scams being so elaborate that they manage to get access to banking and passwords, causing a lot of stress and hassle.
Email Addresses
While the usual email providers, such as Yahoo, Gmail, and Hotmail, are great for many people, they look way more professional and ‘cyber safe’ if your email address is bespoke to you. For example, if you are a local estate agent called Anderson’s, you should have that reflected in your email address, like ‘tommy@anderson’sltd.com’, Rather than ‘tommy.anderson123@gmail.com’. Anyone could quickly and easily set up a generic email that appears less trustworthy.
Professional email addresses instantly develop credibility and confidence with clients and partners, unlike generic ones that can look spammy. Branded emails strengthen your company’s identity with every message and create a consistent brand image. It also offers better security and organisation than free email services, making communication more reliable and controllable as your business expands.
What is an Email signature?
An email signature is like an identifying stamp for you and your business. It generally includes the information you would have on a business card. Example:
Kndest regards, your name, your position in the company, your number.
You may also want to include links to your website or social media, but you should be mindful not to clog up the bottom of the email as it may look spammy and promotional instead of informative.
Business email signatures make it easy for recipients to contact you. Beyond contact information, a consistent and well-designed signature reinforces corporate identification, making your organisation more reputable and trustworthy in every email. It also allows subtle marketing.
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